The archives

For the France – Spain semi-final of the 2026 World Cup, Alchimist handled the music curation and programming, along with media relay, for a cultural activation conceived by Nike in collaboration with We Love Art.

Second Alchimist takeover at the Hippodrome de Vincennes for Yardland 2026 — the agency's second edition with the festival. Production, bookings, three-day run of show, guest management and multi-camera livestream: a natural step up after the 2025 debut. Line up: Tana, Natanya, Nippa, Jamso, 63Kluf, Fallon, Bedry, TVLM, Yaya D, LuzyQv, 13Jenaya, K2, Tay, Sleepypierre, Teyma, D Juno, Saki

For Fête de la Musique 2026, Alchimist designed and produced an event for Guess Jeans in the heart of Paris, in collaboration with PTSF. Sound system, programming and brand experience: an event conceived as a genuine takeover of the street, true to the popular, music-driven spirit of the day. Line up: to be announced

To mark the release of the Ride 1, we staged a guerrilla fashion show for Saucony through the streets of Paris during Fashion Week. We led the entire production: casting, choreography, styling, art direction, photo and video capture.

For the launch of the Air Liquid Max, Nike conceived a night at Mia Mao in collaboration with Rohan Mirza, with a set design imagined as a digital swamp. Alchimist handled the brand content: art direction, photo and video production, building a narrative that wove the different worlds together.

Boarding with Salomon, destination Tokyo: the first « Alchimist globetrotter » in Japan. The agency built and ran a 360° end-to-end activation: concept, production, merch, art direction and content. The event side, entrusted entirely to the agency, brought together a French-Japanese line-up for a sold-out night with 250 guests. Line up: Moji Sboy, Sonny Rave, Ricky Bishop, Spider Web, Nyture, DJ sets: Val The Hapiness, Alex Lustig, Yawy and Yuvie

For this first signature takeover, Alchimist ran Stage 3, sponsored by Salomon, throughout the Yardland 2025 festival at the Hippodrome de Vincennes. Artistic programming, creative direction, set design, production and capture: the agency orchestrated the experience end to end, stamping its mark on the whole setup. A first attempt that laid the groundwork for a lasting collaboration. Line up: 63OG, YT, Paxslim, Bedry, Saki, Roddy Key, La Hasba22, BXKS, Fallon, $ouley, 63Kluf, Igo and Zalmad

For Rolling Loud 2022, we produced a photo editorial around the artists and the atmosphere of the festival. The idea was to create a series of images at once natural and crafted, with an editorial rather than documentary approach. We handled the **art direction, the shoot and the image production**, working the framing, the light and the retouching to build a series that held together and stayed true to the energy of the event.